Randall Poole & David Scott
BRAND & MARKETING
BRAND & MARKETING
Randall Poole has run his own business for 14 years after managing and working in traditional Graphic Design firms for 12 years. His broad skill base originated in graphic design, transitioned to include management and strategic communications and has since evolved and been applied within digital world.
Over the last 10 years Randall has applied his skills to website development and how the various facets are applied to business development including: eCommerce, Search Engine Optimisation, business functions and integration with other marketing tools.
Randall delves deeper into business objectives to ensure fit-for-purpose solutions that are relevant to the project at hand and its wider implications.
Randall’s skills help clients to navigate their way through the myriad of communication strategies available, that are readily applied to sales, marketing and branding. He assists clients to identify opportunities and turn them into a reality.
David Scott has over 30 years experience in the graphic design industry and a comprehensive knowledge of graphic design, art direction, campaign development, print production and pre-press principles and processes. This valuable experience drives design outcomes with a strong focus on communication, never forgetting his first creative director’s words…”communicate, don’t decorate!”
David has worked for large multinational companies but equally enjoys applying his skill set to niche small businesses. A significant amount of clients are in the wine and food industry sectors, delivering branding, packaging and publication work for clients.
David’s considered approach and unassuming nature informs the client on effective design and how it is relevant to building a visual brand that targets their audience.
David educates clients on effective and strategic branding for their chosen domestic or international markets. He helps clients build their brand visually, through all points of application, including packaging, labelling, point of sale, marketing material and campaign development.
David positions your visual brand to engage the target audience.